Deporte, medios de comunicación y sociedad. [Sport, media and society].

Resumen

Aunque en la actualidad pueda parecer sorprendente, los estudios sobre «Deporte y Medios de Comunicación» no se convirtieron en un área importante de la Sociología del Deporte hasta el inicio de la década de los ochenta, cuando por influencia de los cultural studies británicos se produjo una ampliación de los temas de estudio de las Ciencias Sociales que acabó desbloqueando el interés científico por las relaciones entre el deporte y los medios de comunicación. El retraso tuvo mucho que ver con el desdén con el que tanto las Ciencias del Deporte como las Ciencias de la Comunicación juzgaban un objeto de estudio que en aquel momento no encajaba con unas pretensiones más bien encaminadas a lograr legitimidad científica y un espacio institucional propio (Wenner, 2015). En la actualidad, sin embargo, el deporte se ha convertido en uno de los sectores con más potencial económico a nivel global; y si hay algo que ha facilitado su transformación en una fuerza sociocultural omnipresente y en una institución comercial influyente es la comunicación deportiva (Pedersen, 2013). Deporte y medios de comunicación disfrutan de una relación simbiótica (McChesney, 1989) y han alcanzado tal grado de ubicuidad social que no es de extrañar que la disciplina antaño relegada a la periferia académica goce en la actualidad de una creciente relevancia científica. (Leer más).

http://dx.doi.org/10.5232/ricyde2016.044ed

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