La gestión del servicio de entrenamiento personal ¿Cuáles son los motivos y objetivos de las mujeres que lo contratan? (The management of personal training, what are the reasons and objectives of the women who contract it?)

Resumen

El objetivo es determinar los motivos, objetivos principales y secundarios de las mujeres que solicitan el servicio de un entrenador personal, y comprobar la fiabilidad y generalizabilidad de la estructura de datos. Participaron 70 mujeres con edades comprendidas entre los 24 y los 68 años. Se utilizó un cuestionario ad hoc con preguntas abiertas. Al cabo de dos años se tomaron los datos del tiempo que las practicantes habían permanecido de forma continua vinculadas al programa de entrenamiento personal, y también el porcentaje de asistencia a las sesiones de entrenamiento programadas. Se realizo un análisis de asociación usando el Chi-cuadrado, el coeficiente de contingencia y la correlación de Spearman (p<0,001), un análisis de componentes de varianza (p<0,001) y un análisis de Generalizabilidad. Los resultados indican que el objetivo principal más demandado fue la pérdida de peso reduciendo el porcentaje graso corporal, el objetivo secundario fue mejorar el tono muscular, y la motivación fundamental fue lograr los resultados, no obstante, estas variables están asociadas a la edad de la usuaria (p<0,001). La estructura de datos obtenida con esta muestra presenta unos excelentes niveles de fiabilidad (e ²= 1,00) y generalizabilidad (Φ = 1,00). En conclusión, el conocimiento de los motivos y de objetivos perseguidos por las usuarias, podrían ser de utilidad para los responsables de centros deportivos a la hora de gestionar el servicio, con el fin de ofrecer un servicio de calidad, con el que poder optar a la satisfacción y fidelización de la usuaria.

Abstract 

The aim is to determine the reasons, primary and secondary objectives of women who request the services of a personal trainer, and check the reliability and generalizability of the data structure. 70 women aged between 24 and 68 years participated. It was used an ad hoc questionnaire with open questions. After two years, it was taken the data of the time that the users had remained continuously linked to the personal training program, and also the percentage of attendance at scheduled training sessions. It was carried out an association analysis using the Chi-square, the contingency coefficient and the Spearman´s correlation (p <0,001), a variance component analysis (p <0,001) and a generalizability analysis. The results indicate that the most requested primary objective was the weight loss by reduction of the body fat percentage, the secondary objective was to improve muscle stiffness, and the primary reason was to get the results, however, these variables are associated with the user's age (p <0.001). The data structure obtained with this sample shows excellent levels of reliability (e ²= 1,00) and generalizability (Φ = 1,00). In conclusion, the knowledge of the reasons and objectives of the users could be useful for the manager of sports centers, when manage the service to provide a quality service, with which to achieve the satisfaction and loyalty of the user.

http://dx.doi.org/10.5232/ricyde2012.02904

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